Here are some of my target audience's buying habits that I discovered during my research.My target audience appreciate music in different unique ways, many go to "gigs" or live concerts also many of the readers buy massive amounts of equipment to create the live feeling in their own home stereo system.
The readers spend roughly £256 on concerts and gigs throughout the year, they spend about a quarter of this money on merchandise from the gigs.
My typical reader:
Male 67%
female 33%
mean age 22
ABC1 72%
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